Note: For the most part, the logo will have the type and logo mark combined, but there are some instances when the logo mark can be used separate from the type. Exceptions usually occur with apparel, swag, app stores and sometimes the website.
Give the logo space. To preserve the integrity and visual impact of the logo, always maintain adequate clear space around it. It’s an integral part of the design, and ensures the logo can be seen quickly, uncluttered by other logos, symbols, artwork or text.
When using the logo, take care to not harm its integrity by altering it or exercising your personal creative freedom. The following are merely a few examples of what wouldn’t be OK.
Never manipulate the form by removing any of the elements.
Never alter the color, whether it’s by adding a gradient to the type or changing the color of the mark.
Never skew, manipulate or change the form or structure of the mark or type.
Never manipulate the color of the logo whether it’s a gradient or any other color.
Never add an effect to the logo, including drop shadows, bevels or gradients.
Never change the typeface of the logo.
Do not at any time angle the logo It always sits on a 0 degree angle.
Never screen back or add opacity to the logo.
We’re proud of our logo, so readability is essential. Only use the logo on white, light gray backgrounds. In situations where we don’t have control over the printing process, play it safe and use an alternate logo, even if the background is white.
The Tovuti Blue, Tovuti Orange, and white in our primary color palette come together to create a simple yet bold and energetic expression.
The secondary and tertiary palettes add a natural brightness that reflects the optimism of learning environments. This more modern set of colors is tailored to reach newer audiences that have more of a consumer mentality than Tovuti’s traditional customers.
Originally released in 2009, Graphik has quickly become a modern classic. With a rational grid composed of nine weights in eight different widths, the Graphik Collection is created for maximum flexibility in communication. Inspiration for Graphik came from designer Christian Schwartz’s enduring interest in the expressive possibilities found in ordinary sans serif typefaces. This stems from his early exposure to Modernist graphic design, particularly posters, from the mid-twentieth century. The purposeful, elegant plainness and wide range of widths allow the Graphik collection to move effortlessly between being a central design element or playing a supporting role in editorial design, corporate branding, video and broadcast design, websites, apps, and user interfaces.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcefghijklmnopqrstuvwxyz
300 - Light
300 - Light Italic
400 - Normal/Regular
400 - Normal/Regular Italic
600 - Semi Bold
600 - Semi Bold Italic
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec dolor nisi, posuere vitae tincidunt et, molestie sit amet purus. Pellentesque consectetur tortor a fermentum blandit. Sed scelerisque id est non vulputate. Ut dapibus nibh eget diam blandit, nec egestas mi viverra. Duis non gravida nunc, eu sodales magna.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec dolor nisi, posuere vitae tincidunt et, molestie sit amet purus. Pellentesque consectetur tortor a fermentum blandit. Sed scelerisque id est non vulputate. Ut dapibus nibh eget diam blandit, nec egestas mi viverra. Duis non gravida nunc, eu sodales magna.
Inter is a typeface carefully crafted & designed for computer screens.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcefghijklmnopqrstuvwxyz
400 - Normal/Regular
400 - Normal/Regular Italic
700 - Bold
700 - Bold Italic
800 - Extra Bold
800 - Extra Bold Italic
<link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;700;800&display=swap" rel="stylesheet">
font-family: 'Inter', sans-serif;
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcefghijklmnopqrstuvwxyz
400 - Normal/Regular
400 - Normal/Regular Italic
700 - Bold
700 - Bold Italic
Our icon system is inspired by learning. It aims to be bold, communicative, and hard working. Each icon has an outline and fill version. Filled versions work well at small sizes in product while the outlined version works better in signage and marketing.
Used in high impact moments, and can be used as background with overlaid copy.
Used in smaller moments, usually paired with copy as visual aid so that the content can be easily understood.
Badges are quick-read / literal illustrations focusing on one main idea.
Express Learning
Open with negative space
Simplified learning / corporate space
#1 Ranked Learning Management System
Tovuti's all in one cloud-based learning management system (LMS) gives you all the tools you need to create, deliver, and track the effectiveness of your eLearning programs.
If moyo is at the heart of the way we live our lives and operate as a company, then these fundamental beliefs are the tools we use to guide us into the moyo lifestyle.
Our motivating goals are to be honest, moral, and ethical. Our team has a sincere and intrinsic drive to inspire innovation in our teams, uplifting each other to accomplish the impossible to best serve our clients with superior outcomes.
The team at Tovuti is just that – a team. We believe that we all have a role to uphold the Tovuti culture, brand, and product. Our team mindset keeps every person accountable, reliable, and responsible for their role in supporting each other. When one of us wins, we all win, and when one of us loses we have the whole team for support. Operating with unity provides family, comradery, and an invaluable oneness within our culture.
Deeply fundamental to our growth is to keep curiosity alive and the elements we learn from early childhood. We regularly encourage our team to re-read childhood classics. We review often the simple qualities that children’s books remind us of – kindness, generosity, curiosity, and belief in one’s ability to create, explore, and stand up for what matters.
We approach problems as opportunities that we can overcome. When a challenge arises, we accept it head-on, confident that as a team we can find the right solutions to overcome. Overcoming means that when a challenge is presented, we have the drive to continue and the creativity to do so successfully.
Moyo is a Swahili word used to describe the heart of one’s character; it is an encapsulating term to describe an honorable spirit of moral fiber. To be “moyo” is to be respected and revered in the community. It is the centerpiece of Tovuti’s culture. We strive to be moyo in every way- starting within, and extending this excellence to our families, colleagues, product, and customers. Collectively, we have come up with the four operating principles that make up our heart to keep us moyo and moving forward.
The work of Tovuti starts with our people. Our team is comprised of people who exhibit characteristics that we believe to be unicorns among the masses. This means we get the privilege to work alongside outstanding people as a team. The culture that we curate is a direct reflection of the team’s health and wellness. We work hard to provide a safe, exciting, and inspiring work environment to move our company forward and advance the skills of our people. Prepare to be challenged and expect to grow alongside an extraordinary team.
In short, we base our actions on being honest, moral, and ethical. This looks different for individuals, however, holding yourself accountable to these actions spreads to the way you treat colleagues and clients. At Tovuti, we strive for a culture that praises honesty, even when we make mistakes. Honesty is not based in fear, but rather in accountability to be trustworthy, loyal, and fair. Owning up to our faults provides a safe environment for trial-and-error innovation and fuels the growth of our company.
At Tovuti we always inspire, uplift, and serve ourselves, our team members, and our clients. The daily purpose of our actions is to serve others by uplifting and inspiring their potential. Serving others means we are worthy of reliance and trust in a relationship. Within these relationships, we get the opportunity to serve by uplifting and inspiring. To uplift is to elevate someone morally or spiritually to a positive level or state of mind. To inspire is to fill someone with the ability to do something, especially to do something creative.
Our aptitude for adaptability sets us apart. We always take into account the unexpected and are ready to creatively problem solve to reach our goals. We do this by defining our goals before we create the process to get there. This doesn’t mean we aren’t dependable on sticking to a process – it means we are capable of adjusting strategy if we find that a more effective or efficient way to reach our objectives.
Timely, open, and honest communication is the key to successful teams and bonds. We believe that if you need something, then to say it. Speaking up allows us to remove roadblocks, cultivate ideas, uncover misunderstandings, and confirm beliefs. Our method of communication is three-part – first, we share our appreciation, then our concerns, and finally our solutions.
This fundamental works in two ways. Because our team is comprised of top-tier talent, we always look at how we can best advance. We always look to promote from our own talent pool before we look to hire from the outside. In another sense, we always promote ourselves when we represent our brand to clients. It is important to us that we focus on the services and solutions Tovuti can provide. We never belittle other brands or compare, but rather we promote our experts, ideas, and products.
We believe that a positive mindset is the bridge between can’t and can. We look at the impossible and think “How can we do that?” At Tovuti, we achieve extraordinary outcomes by keeping our minds focused on what we can accomplish. We actively challenge ourselves and each other to keep this mindset as we are tasked with challenges. By encouraging the accountability of positive mindsets, we write blank checks for problem-solving.
Tovuti is a team of problem solvers that always believes there is a solution. The focus of our work is to provide clients with meaningful solutions that work for their Learning Management Software needs. We hold problem-solving as a standard for our own company as well. To identify a problem, we also expect that a solution (or many!) be presented as well. Problems present opportunity for idea cultivation, growth, and innovation.
Social Media
Zoom Background Options
These are the only approved Zoom backgrounds for Employees.
LinkedIn Employee Cover Photo Options
These are the only approved LinkedIn cover photos for Employees.